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Digital Marketing Resume: Objective, Sections & What To Include

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Do you want to land a job in the digital marketing industry?

As the world moves towards more digitization, the digital marketing industry continues to grow. To get a job in digital marketing, you need to apply for jobs with the right resume.

In this article, we’ll look at the importance of a digital marketing resume, what you should include in yours and how to write an objective to land you a job as a digital marketer.

We’ll also share how you can highlight achievements on your resume and how to sell yourself as a digital marketer.

Why is a Digital Marketing Resume Important?

Your digital marketing resume is critical. Even with extraordinary skills, you cannot pass the application process without a great resume.

A digital marketing resume presents your work experience, shows your qualifications, and highlights your skills and accomplishments.

If well-written, a digital marketing resume helps you make a positive first impression.

What Should I Put on My Resume for Digital Marketing?

You must craft a good digital marketing resume to land your ideal job in the industry. Recruiters and hiring managers are looking for specific sections and content in the resumes they review.

Here is what you need to put in your resume for digital marketing to bypass ATS scanners and get considered by hiring managers:


The objective section is where you give a summary of your professional life so far and link it to your future career goals in digital marketing.

Your objective is a summary of your resume and cover letter. Recruiters and hiring managers spend less than 30 seconds scanning digital marketing resumes.

Including an objective allows you to highlight that you are the best fit for the job in a few sentences.

Work Experience

Highlight your relevant work experience in one section of your digital marketing resume. State your title and give a timeframe for when you worked there.

Follow it with bullet points of what you accomplished in that role. Always start with your most recent position and work backward. Give enough detail but keep your bulleted points concise.


All jobs in digital marketing have different education requirements. Ensure you highlight your main educational achievements.

You can show your university or college education, including the graduation or expected graduation date. If you’re still pursuing your degree, highlight the job-relevant coursework you have completed.

You don’t need to state your GPA unless it’s part of the application requirements.


You must include a list of your relevant soft and hard skills in your digital marketing resume. While your work experience can showcase the skills you possess like SEO, social media management, Google analytics, and more, you should always have a section to list your skills.

Use the job description to identify what skills the company is looking for and highlight those that you have.

Relevant Certificates

You should list any certificates that indicate your qualifications for a digital marketing job on your resume.

Include the date you acquired the certification and when it expires, if it does. Including relevant certificates can boost your resume and make you stand out from the competition.

Digital Marketing Resume Objective

Your digital marketing resume objective is an impressive statement of your career goals. Place your objective at the top of your resume, after your name and contact details. Ensure it is eye-catching and concise.

How to Write a Digital Marketing Resume Objective

You should provide a snapshot of your work experience, primary skills, and digital marketing goals in your objective statement.

Everything you include must show why you are the right candidate for the job, not just fill space. Use adjectives to describe your identity as a digital marketing professional.

Use your objective section to showcase transferable skills and how your experience relates to the digital marketing field if you don’t have digital marketing experience.

What Are the Skills Needed for Digital Marketing?

You need to have soft skills and job-relevant hard skills to succeed in the digital marketing field. These skills vary from job to job, but there are some generally required ones.

Top Digital Marketing Resume Skills

Here are the most common digital marketing skills you can include in your resume:

  • Content Marketing
  • SEO and SEM
  • Lead Nurturing
  • Data analysis
  • Email Marketing
  • CRM
  • Inbound Marketing
  • Social Media
  • Design
  • Content Creation
  • Communication

Digital Marketing Achievements Examples

When showing your digital marketing achievements, remember to quantify them. Use numbers and percentages to show the significance of your achievement.

They indicate to the hiring manager that you would be an asset to the company if they chose to hire you.

Here are some examples of digital marketing achievements to help you highlight your own:

  • Increased traffic to the company website by 77% through social media marketing.
  • Generated 30 leads for our new product line, increasing sales by 33% in 2021
  • Moderated our audience on multiple social media platforms ensuring productive and fun engagement and improving the community experience
  • Boosted our Instagram reach by increasing followers by 55% and engagement by 49% over two years
  • Built a TikTok account and grew it to 50,000 followers in a year.

How Do I Write a CV as a Digital Marketer?

Follow these steps to help you write an impressive CV as a digital marketer:

  • Start with your personal information which must include your full name, contact information, portfolio website, or LinkedIn
  • Write your objective, briefly highlighting your experience, skills, and future career plans.
  • Include your relevant professional experience and provide bullet points highlighting achievements at each position
  • Highlight soft and hard skills that are relevant to your job as a digital marketer, including competencies in specific software.
  • Describe your academic background such as degrees and diplomas, if you have them, including the date or expected date of graduation.
  • Add job-relevant certifications.
  • Proofread your CV, ensuring it matches the job requirements.
  • Type out a cover letter if required for your application
  • Write an email to send the documents to the hiring manager or recruiter.

How Do I Make a Digital Marketing Resume With No Experience?

You can still apply for digital marketing jobs, even with no experience. Choose to highlight any relevant volunteer work or school projects you have done.

Supplement your education with certifications and internships and include these in your resume.

You can also take on projects and include them in your resume. Projects allow you to practice and sharpen your digital marketing skills.

Include your projects on a portfolio website and highlight them in your resume. Growing your social media or personal brand is a great way to boost your resume without experience.

How Do I Sell Myself as a Digital Marketer?

You need to sell yourself to start or accelerate a career as a digital marketer. Potential employers need to know that you understand the industry and can give them results.

Here are three ways you can boost your chances of landing a digital marketing job:

1. Have a Niche

Digital marketing is a vast field, and there are many jobs you can have as a digital marketer. Narrowing down on a niche makes it easier for you to sell yourself to a potential employer.

It also makes it easier to upskill and become a sort-after expert in that area. Common niches in digital marketing include digital marketing analyst, video content editor, digital marketing copywriter, social media content creator, digital marketing content writer, SEO, email marketing, and Facebook ads.

Create a USP

You need a unique selling point (USP) even with a niche. Your USP makes you stand out from other people in your niche.

For example, if you’re a content writer, your USP can be SEO content for websites to increase impressions and conversions. Focus on showing how your skills benefit your customers.

Get Social Proof

Showing that your skills have produced results will get you hired fast. Have a portfolio website where you highlight your past and current projects and include data on your achievements.

If you have no experience, use your skills on yourself or your friends. You can also look for short-term work on freelance sites to boost your portfolio or take on small businesses in your area.

Frequently Asked Questions

Here are some commonly asked questions on digital marketing from across the web:

Can a Fresher Learn Digital Marketing?

Yes, anyone can learn digital marketing. You can use free online resources on Youtube, TikTok, and other learning platforms. You can also pay for a short crash course on digital marketing.

Is Digital Marketing Hard for Beginners?

Yes and no. Some aspects of digital marketing can be challenging, especially in the beginning.

It’s also a fast-changing industry and requires constant education. However, you can master the essential digital marketing principles fast.

Wrapping Up

A digital marketing resume is critical for landing jobs in the field. You must highlight your skills, experience, and accomplishments on your resume.

You should also have a portfolio to showcase your work and projects for hiring managers to skim through.

Have any questions about digital marketing resumes? Comment below and share this post with anyone looking to apply for jobs in digital marketing.

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