Marketing is a field going through some rapid changes. For job seekers, keeping up with the latest trends and demonstrating skills that align with current industry shifts can be a challenge.
If you’re a marketing manager looking for a new position, you might be worried about how to best highlight your skills. You’re not alone! But we’re here to help.
We’ll show you how your application should highlight achievements demonstrating your ability to achieve measurable results while putting forward your leadership style.
Read on for some marketing manager resume examples to put you on the right track.
Marketing Manager Resume Examples
These resume examples reflect different skill sets and levels of experience. They should give you a better idea of applying strategies like illustrating your achievements with data points or choosing strong action verbs to describe your leadership style.
Entry-Level Marketing Manager Resume Examples
With a projected annual growth of 10% in employment, a marketing manager is a role that is likely to attract entry-level candidates.
While these candidates might lack experience in a leadership position, they can leverage previous roles in the marketing industry.
Why We Suggest This Resume
This candidate draws on their experience in the marketing industry to show they can get results. This resume includes multiple references to sales and clicks. It also emphasizes the applicant's knowledge of digital marketing concepts and practices.
- Type of Resume: Entry-Level Marketing Manager Resume Examples
- Best For: Managers applying for entry-level jobs
Summary
Result-oriented marketer with seven years of experience looking to apply knowledge of digital marketing and leadership skills in a content marketing manager position.
Work Experience
Content Strategist at Versa Creative (2019 to present)
- Onboard an average of three new clients a month and participates in developing customized marketing campaigns.
- Oversee the content creation process with a team of four writers. Identifies blogging topics, edits content, and applies publication strategies that yield an average of 250 clicks per piece within the first week.
- Use analytics to measure results and optimize SEO and publication strategies.
- Communicate and reports results to a portfolio of 26 clients every week.
Digital Marketing Specialist at CKO Digital Branding (2016 to 2019)
- Developed branding guidelines after performing research to better understand the needs of each client.
- Collaborated with a team of 15 marketers to develop relevant digital campaigns based on needs and budgets.
- Performed various marketing tasks, including copywriting, managing PPC ad campaigns, and posting content on social media.
- Leveraged presentation skills to engage customers and obtain their approval before launching new campaigns.
Project Experience
- Designed a launch campaign across social media and PPC ads to promote the launch of a mobile game. Achieved over 100,000 downloads within the first month.
- Oversaw an influencer marketing campaign to rebrand a cosmetic product. Increased sales by 150% within a month.
Education
- Bachelor of Business Administration in Marketing at the University of Houston (2011 to 2015)
Skills
- Strong writing and communication skills
- Project management
- WordPress
- Domo
- Adobe Experience Manager
Licenses & Certifications
- Hubspot Content Marketing Certification (2019)
- Hubspot Inbound Marketing Certification (2020)
Why This Resume Works
This candidate draws on their experience in the marketing industry to show they can get results. This resume includes multiple references to sales and clicks.
These elements stand out thanks to the use of numbers, and they support the candidate’s claims regarding their ability to obtain results and measure them with analytics tools.
This person also emphasizes their knowledge of digital marketing concepts and practices. The education and licenses sections highlight this strength and show how this candidate keeps up with learning new skills.
The skills section strengthens this impression by combining hard and soft skills. We can imagine the candidate selected these skills to reflect the job requirements of the marketing manager position they’re going after.
They also use storytelling as an attention-grabbing strategy. The projects section tells two stories about times when the candidate took the lead and obtained measurable results.
This format allows the candidate to express their achievements in a manner that feels concrete and memorable for a recruiter.
Overall, this application conveys the impression of a candidate who has invested in their career through continued education and taking the lead on various projects.
They have a strong background as a team member, and it’s time to use their experience and motivation to take over as a marketing manager.
Experienced Marketing Manager Resume Example
For an experienced marketing manager, highlighting key skills and job duties without exceeding one page can be challenging.
It’s also important to draw attention to your ability to keep up with the latest industry trends since marketing is a sector that evolves quickly.
Why We Suggest This Resume
This marketing manager’s resume immediately stands out thanks to the strong background of this candidate. It also includes a total of ten numbers that either illustrate results from different marketing campaigns.
- Type of Resume: Experienced Marketing Manager Resume Example
- Best For: Marketing managers with experience applying for jobs
Objective
Dynamic marketing manager with experience on over 150 campaigns looking for a position with an emphasis on digital innovation.
Work Experience
Marketing Manager at Bliss Point Media (2018 to present)
- Personally oversee a portfolio of 12 clients with ongoing marketing needs. Maintains an average of 4% in monthly sales increase for these clients.
- Coordinate four marketing teams to ensure consistent branding and messaging across print, blogging, social media, and email marketing.
- Conduct market research to identify potential clients for the firm and develop personalized pitches. Achieved a conversion rate of 21% in Q4 2022.
- Lead the firm’s data collection program, including developing best practices for measuring results and identifying the best sources for quality data.
Marketing Coordinator at Aumcore (2014 to 2017)
- Performed advanced marketing research in the B2B space to guide a team in charge of developing marketing campaigns.
- Oversaw the creation, publication, and promotion of over 55 white papers for the B2B space with an average conversion rate of 45%.
- Increased the firm’s revenue by 7% by identifying customers needing additional marketing services and optimizing the company’s content creation process to maximize ROI.
- Hired and trained an average of two marketing team members per month.
Projects and Highlights
- Pioneered the use of ChatGPT for processes ranging from weekly performance reports to our customers to refreshing existing content for SEO purposes.
- Keynote speaker at the Search Marketing Expo (2021 and 2022 editions)
- Managed the adoption of automation tools to reduce the average campaign budget by 25%.
Skills
- Leadership
- Marketing automation
- Process optimization
- Campaign management
- Creative problem solving
Education
- BS in Marketing Management at Syracuse University (2001 to 2006)
- MBA in Marketing University of Pennsylvania (2007 to 2009)
Licenses
- Professional Certified Marketer Certification from the American Marketing Association (2014)
- Advanced Digital Marketing Certification from IIDE (2016)
Why This Resume Works
This marketing manager’s resume immediately stands out thanks to the strong background of this candidate. Besides illustrating their experience with various marketing tasks, this candidate highlights their thorough understanding of business processes and how to optimize them.
From a recruiter’s perspective, this experienced candidate could be a real asset in modernizing a marketing firm, managing its budget, and building more effective processes.
This candidate makes their achievements feel concrete by relying on data points. This resume includes a total of ten numbers that either illustrate results from different marketing campaigns or underline the candidate’s ability to manage a team or portfolio.
Lastly, this marketing manager showed they care about innovation and always look for new ways to challenge themselves by mentioning their ChatGPT project.
This bullet point tells recruiters this person can create value for their organization by supporting innovation, and it also shows this person has what it takes to eventually become a digital marketing executive.
Product Marketing Manager Resume Example
As a product marketing manager, your resume must illustrate your thorough understanding of branding and messaging. It’s also crucial to link your marketing efforts to concrete sales numbers.
Why We Suggest This Resume
This marketing manager’s resume paints the picture of a strong candidate by using some concrete data points and impactful action verbs. It also mentions different aspects of product marketing, like market research, and product development.
- Type of Resume: Product Marketing Manager Resume Example
- Best For: Marketing managers who have specialized in products
Objective
Effective product marketing manager with four years of experience. Achieved an increase of 23% in quarterly sales over the last three product campaigns. Seeking to leverage my skills and experience to promote products for sustainable brands.
Work Experience
Marketing Manager at REI (2021 to present)
- Utilize analytics to optimize the product development process and achieve an average time to market of seven weeks.
- Improve product design and introduces new features based on a mix of surveys, group interviews, and search data.
- Oversee an average of three product launch campaigns a month and consistently exceeds sales goals by at least 15%.
- Manage REI’s personalized marketing campaigns on social media by segmenting the target audience, identifying customers’ interests, and identifying content creation opportunities based on the latest trends.
Marketing Analyst at Uniqlo (2019 to 2021)
- Led a team of four marketing analysts in charge of identifying the best deals and price points to promote on the brand’s homepage. Achieved an average click-through rate of 34%.
- Implemented A/B testing strategies to optimize branded emails, newsletters, and other forms of email communication. Increased the average open rate by 18%.
- Participated in a multidisciplinary team tasked with developing guidelines for the brand’s new influencer marketing program and identified potential candidates for this program.
- Planned an average of three in-person events a year to connect with customers and launch new products.
Project Experience
- Led an end-to-end marketing campaign for the launch of a new software product, driving a 30% increase in customer acquisition within the first quarter.
- Managed a market expansion initiative to introduce our product into the European market, resulting in a 40% increase in international sales.
Skills
- Creativity
- Strategic thinking
- Web design
- Google Analytics
- Mailchimp
Education
- B.A. in Communication at Michigan State University (2012 to 2016)
- Internship at Zeno Group (2017)
Licenses
- Data Analytics Certificate from Google
Why This Resume Works
This marketing manager’s resume paints the picture of a strong candidate by using some concrete data points and impactful action verbs.
This person has worked for two recognizable brands. It’s a plus since it can make their application easier to remember for a recruiter who is familiar with these retailers.
The job duties listed under the work experience section show how this candidate can lead projects and work as part of a team.
They also mention different aspects of product marketing, like market research, product development, pricing, social media, email, and influencer marketing.
These bullet points give the impression of a versatile candidate who is familiar with several channels. This resume also uses specific industry jargon with references to A/B testing, personalization, and segmentation. These strategies likely reflect techniques the employer uses.
The overall impression after reading this resume is that this person is a well-rounded candidate who masters several aspects of product marketing campaigns and can obtain measurable results.
Digital Marketing Manager Resume Example
As a digital marketing manager, your resume should demonstrate your experience with different channels and content formats.
Why We Suggest This Resume
This resume does an excellent job of showing how this candidate can juggle multiple roles. The first work experience mentions tasks related to overseeing a team, communicating with customers, and managing campaigns across several channels.
- Type of Resume: Digital Marketing Manager Resume Example
- Best For: Those applying for digital marketing managerial jobs
Objective
Driven digital marketing manager with a passion for innovation. Looking for a position where I can leverage my experience with email marketing to manage campaigns for major brands.
Work Experience
Marketing Manager at Zero Gravity Marketing (2017 to present)
- Onboard new customers and conducts interviews to assess marketing goals.
- Use findings and market research to create customized marketing plans.
- Assign various marketing tasks, including copywriting, video content creation, social media community management, and more.
- Design campaigns that increase web traffic by an average of 120% and boost sales by up to 90%.
- Optimize internal workflows and identifies new tools and best practices to reduce spending by 5% a month on average.
Marketing Specialist at Mabbly (2015 to 2017)
- Developed email marketing campaigns for an average of three new customers a month.
- Used analytics and A/B testing strategies to optimize email marketing campaigns and improve open rates by 60% on average.
- Created copy and optimized web design to increase email signup rates by an average of 45%.
- Reported email marketing campaign results to clients weekly.
Project Experience
- Successfully identified new data strategies to progressively replace the use of third-party cookies.
- Designed an early VR experience and is currently putting together a team of marketing experts who could create VR and AR campaigns for brands.
Skills
- Team management
- Problem-solving
- Reporting and presentation
- Email marketing software
- Segmentation
Education
- B.S. in Marketing at the University of Minnesota (2008 to 2012)
Licenses & Certifications
- Meta-Certified Digital Marketing Associate (2021)
- Google Analytics Individual Qualification (2019)
- Email Marketing Certification from Hubspot (2017)
Why This Resume Works
This resume does an excellent job of showing how this candidate can juggle multiple roles. The first work experience mentions tasks related to overseeing a team, communicating with customers, and managing campaigns across several channels.
The candidate also included a few numbers to give recruiters a better idea of the results they can achieve.
The oldest job experience focuses on duties related to email marketing. It feels narrower than the current position, but it can make the application stand out by showing that the candidate is an expert in a specific area of digital marketing.
The three professional licenses support this expertise with a certification in email marketing, but the candidate also paints the picture of a versatile candidate with additional certifications in social media marketing and analytics.
The project section highlights another strength with projects that suggest this person has an interest in exploring new digital marketing channels and is aware of the latest trends shaping the industry.
Email Marketing Manager Resume Example
When applying for an email marketing manager position, recruiters will look for candidates with a proven track record of using emails to support sales and other brand objectives.
Why We Suggest This Resume
This detailed resume conveys the impression that this candidate is familiar with several aspects of managing email marketing campaigns. This information shows that this person has a comprehensive understanding of what it takes to run a successful email marketing campaign.
- Type of Resume: Email Marketing Manager Resume Example
- Best For: Those applying for email marketing managerial jobs
Summary
Flexible email marketing manager with five years of experience, looking to leverage my knowledge of content creation and analytics to oversee email marketing campaigns in the retail space.
Work Experience
Email Marketing Manager at Amazon (2021 to present)
- Oversee a team of content creators who produce copy and visual elements for marketing emails.
- Measure and optimize email marketing campaigns by tracking KPIs like open rates, click-through rates, and conversion rates.
- Use a CRM platform to segment users and identify candidates for re-engagement emails to achieve an average conversion rate of 33%.
- Apply A/B testing and other strategies to determine the best use of copy, email templates, and deals to connect with recipients.
- Manage the ongoing development of a personalization strategy that results in an open rate of 45% and boosts sales by 12%.
Marketing Manager at Marketing 360 (2018 to 2021)
- Managed a total of 12 email lists with an emphasis on promoting local events and nightlife.
- Connected with an average of 45 recipients per email list monthly and achieved a conversion rate of 27% by getting recipients to attend events.
- Wrote compelling copy to maintain an open rate of 65% on average.
- Used testing methods to optimize headlines and reduce the number of emails ending up in spam folders by 80%.
- Designed HTML templates and created banners, buttons, and other visual elements in Canva.
Project Experience
- Prepared CRM data in the context of migrating over one million records to a new platform.
- Identified a flaw that resulted in redundant personalized recommendations, leading to a 7% increase in overall customer satisfaction with marketing emails.
Skills
- HTML
- Graphic design
- Copywriting and editing
- Salesforce CRM
- Moosend
Education
- B.A. in Journalism at the University of Arizona (2014 to 2018)
Why This Resume Works
This detailed resume conveys the impression that this candidate is familiar with several aspects of managing email marketing campaigns, from creating copy and visual assets to implementing testing strategies.
Several bullet points show this person knows how to track results and achieve goals. They also use technical terms to demonstrate their understanding of the most important KPIs to track.
By including data points throughout this resume, this candidate tells recruiters they can use emails to connect with an audience, support sales, and more.
They even mention reducing the percentage of emails ending up in spam folders. This information shows that this person has a comprehensive understanding of what it takes to run a successful email marketing campaign.
This resume emphasizes hard skills by listing specific CRM and email management tools, as well as HTML, but action verbs like ‘manage’ or ‘oversee’ also tell recruiters this person has strong leadership and people skills.
Common Skills & Action Verbs to Include on a Marketing Manager Resume
The keywords you choose to use to describe your skills and job duties should refer to the different marketing tasks you perform, but they should also help recruiters get a better idea of the kind of leader you are.
Using impactful keywords will make your resume easier to remember. It will also help your application get past automated applicant tracking systems.
| Common Skills for Marketing Manager Resumes | Common Action Verbs for Marketing Manager Resumes |
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Tips for Writing a Better Marketing Manager Resume
These tips will help you craft a marketing manager resume that reflects your achievements while resonating with what recruiters want to see.
1. People Skills and Leadership Style
Beyond acting as marketing experts, marketing managers lead teams and interact with customers.
Your communication skills, leadership experience, and ability to connect with customers are valuable strengths your application should highlight. Here are a few strategies you can use:
- Add a skills section with a mix of hard and soft skills. Include at least one item that reflects your ability to lead others or communicate with customers.
- You can describe yourself as a leader or customer-oriented manager in your summary or objective.
- Use storytelling to describe a situation where you led a project or made a difference for a customer. You can create a section where you highlight projects or achievements to share this information.
- Use action verbs like ‘report,’ ‘communicate,’ and ‘pitch’ to underline the job duties involving interactions with customers.
- If you currently lead a team, mention how many employees are under your supervision and briefly describe the kind of projects you oversee.
You can go further by discussing your leadership style and philosophy in your marketing manager cover letter.
2. Tech Skills and Innovation
Digital transformation is a priority for many marketing firms and marketing departments. From adopting automation tools to pivoting to a digital-first market, technology is creating growth opportunities.
Make your marketing manager resume stand out by drawing attention to your tech skills:
- Do you use marketing automation software or analytics tools? Listing well-known platforms like Domo, Tableau, Mailchimp, or Hootsuite can be a plus.
- Google offers several tech-oriented certificates in areas like data analytics, digital marketing, and project management. These certificates are an inexpensive way to spruce up your resume.
- Demonstrate your ability to set measurable goals and track results with analytics by including multiple numbers and percentages throughout your resume.
- Which tech trends are shaping your marketing niche? Whether it’s the use of AI-generated content, big data, low-code platforms, or extended reality, experiences that show your interest in exploring innovation can be impactful.
Learn more about incorporating these projects into your application by taking a look at these creative resume templates.
3. Using Analytics and Data Points
Spending on analytics could reach $36 billion by 2026 for the marketing industry. Incorporating data into existing marketing workflows is a priority for most marketers, and an application that highlights experience with data collection and analysis is a plus.
You can also show that you’re familiar with analytics and data by including data points throughout your resume. These numbers will prove that you know how to measure results and set precise goals for a team.
4. Company-Wide Goals
As a marketing manager, a significant part of your job entails developing and implementing marketing campaigns for customers.
However, the best marketing managers also support company-wide goals. They might help with budgeting, adopting new marketing tools, creating improved workflows, hiring and training, and more.
Make your resume stand out by including a few bullet points that reflect the job duties you perform to support company goals, whether it’s generating leads, helping the firm earn more revenues, or shaping the company culture.
Frequently Asked Questions
Read on for more advice on creating a marketing resume that stands out.
What is the skill summary of a marketing manager?
The purpose of the skill summary is to list a mix of hard and soft skills that reflect your most in-demand abilities. You should tailor this summary to the position you’re going after so you can select the most relevant elements.
What is a good example of a marketing manager’s resume objective?
“Dynamic marketing manager with four years of experience in social media marketing. Looking for a position where I can leverage my experience with AI-assisted content generation to help brands grow.”
Similar Resume Types To Reference
Take a look at these similar resume categories for more ideas on how to showcase your marketing skills:
- Marketing Director Resume: Do you have experience with overseeing the marketing activities of an entire organization? These resume examples will help you emphasize skills like branding and strategic planning.
- Marketing Resume Sample: These resume samples are a great place to start if you’re unsure of how to present past experiences in various marketing roles.
- Digital Marketing Resume: Are you a social media, email marketing, PPC, or SEO expert? These digital marketing resume examples will feel particularly relevant.
Wrapping Up
These resume examples should give you a better idea of how to present your experiences in the marketing industry and show recruiters that you have what it takes to develop successful campaigns while leading a team.
Did these resumes reflect your personal experiences and skills? Did we leave out any abilities recruiters value?
Let us know in the comments, and don’t hesitate to share this article with fellow marketing professionals.
