Marketing Resume Examples: 5 Best Samples & Why They Work

Are you having a difficult time writing a compelling marketing resume that can up your chances of landing interviews?

No worries, you’re not the only one struggling!

When it comes to creating a strong resume to showcase the extent of their skills and experience, a lot of job seekers miss the mark and end up with a disappointing acceptance rate even after sending out hundreds of applications.

To get noticed in the marketing world, your resume should be magnetic and refined enough to set you apart from other candidates whether you’re aiming for a position as a marketing manager, intern, specialist, or associate.

Luckily, building the best marketing resume becomes an easy task when you have effective samples to draw inspiration from!

This guide offers 5 marketing resume examples to help you devise your own remarkable cv and nail upcoming job applications!

How to Write Marketing Resume Objective?

Objective of marketing resume is very different from other resume.

For this job you must complete a graduate degree or a special diploma course on marketing.

In this job you have to do many field works with great efficiency.

Arrange projects, campaign, road show is must to growth of your company sales.

The marketing job is a target oriented job.

You will get a monthly or quarterly target from your company and you have to cross the target for better impression.

You should have driving experience with a valid driving license.

Some Sample Marketing Resume Objectives

• Seeking a responsible position for the marketing post where I can use my views and ideas in marketing field.
• Looking for a job in top corporate company where I can utilize my years of experience in this field.
• Wanting to do work with professional marketing groups where they can use my skills and ideas for the sales benefit of the company.
• I would like to utilize my educational qualification and professional skills through your company.
• To secure a position in your company as a marketing assistant and want to explore my views in corporate marketing field.
• Searching for a job in marketing area to use my superior knowledge in marketing and great fluency in the time of communication.

How to Write Marketing Resume Skills

In this type of job the skills are very important.

You can differentiate your resume with others by adding some more skills that you have.

The main skill for this job is management of projects, campaign, road show etc.

You must have a broad idea of your surrounding market changes and about your competitors.

You should have a driving skill to achieve your targets.

Last but not least you must have time management skill.

Good marketing professionals are quite quick thinking and mold any situation to their favor.

There are certain skill-sets that are a must for marketing professionals when hunting for jobs.

Some Sample of Marketing Resume Skills

• Skills in marketing field with great fluency in communicative English.
• Good team worker and good organizer.
• Experience to arrange projects, campaign and road show in various parts of the city.
• Maintaining the time schedule.
• Quick understanding about new or upcoming projects.
• Skills in numerical and analytical ability.

These are some of the important skills which you should write in your marketing resume.

Then you can compare your resume with our sample marketing resume.

Marketing Resume Examples

A marketing job can be in various domains (social media, digital, etc.) and at different experience levels (marketing manager, intern, associate, etc,).

As such, you need to know what to include on a resume to suit the job description you’re applying for.

Consider the following examples of effective resume samples within specific areas of the industry to help you draft your own version:

General Marketing Resume Example

MICHAEL PHILLIPS

XX, Some Drive, Miami, Florida, 33010
[email protected], (012) 345-6789

OBJECTIVE

Want to work with professional marketing groups where they can use my skills and ideas for the sales benefit of the company.

SKILLS

• Skills in marketing field with years of experience.
• Capacity of good imagination about new products campaign.
• Skills in quick numerical and analytical ability.
• Good communicative skills and can handle customer’s satisfaction.
• Have broad business knowledge and technical ideas also.

PROFESSIONAL EXPERIENCE

Road Star Sales and Marketing, Hialeah, Florida
(2011-present)

Marketing Manager

• Interacted with customers in regular basis.
• Checked problems and give solutions to my clients or my office employees also.
• Achieved marketing success of the year in 2012
• Gave the company annual $2m turnover.

Mandeville Out Bound Sales Corp., Long Beach, California
(2008-2011)

Marketing Intern

• Introduced a website by which the company got a sales benefit.
• Did project management and fixed campaign to improve the sales of the company.
• Prepared a plan with juniors how to elaborate our marketing space.
• Did quick numerical and analytical calculations.
• Managed a good teamwork inside or outside of the company.

EDUCATION

• Completed 2 years diploma course in marketing, from University of Miami (2006-08)
• Graduate with high marks in science, from Florida State University College (2005-08)

COMPUTER SKILLS

Knowledge about Microsoft office (Word, Power Point, Excel, Access), Photoshop, and other useful computer topics.

DATE: –

__________________________
MICHAEL PHILLIPS

Download Marketing Resume Template

Entry-Level Marketing Resume Example

Marketers are the main force behind a company’s growth as they play a critical role in shaping the market and generating revenue.

As a job seeker, the qualifications and skills on your resume should support such duties in line with the description of the specific position you’re aiming for.

Including metrics such as revenue and outreach make for a stronger resume, so be sure to highlight them in your previous experience.

Skills such as communication, market research, account management, and SEO are also beneficial to mention.

Marketing Intern (April 2022 – Present)

• Create answer models to efficiently respond to messages on all of the company’s social media platforms including Facebook, Twitter, Instagram, Pinterest, and TikTok.
• Work closely with clients to thoroughly understand product positioning and marketing expectations, which led to maintaining a client satisfaction rate of 95+ percent.
• Assisted in composing and launching an online newsletter and mailing list of prospects in 15+ countries as a strategy to upscale the company’s international reach.
• Participate in developing new ideas for posts to increase engagement and deliver content relevant to topics selected by clients across various industries.
• Oversee the company’s online profiles across 6+ social media platforms including Apple Podcasts and Clubhouse.

Social Media Assistant (February 2020 – March 2021)

• Managed the organization’s online presence on Instagram, Facebook, LinkedIn, Twitter, and other social media platforms.
• Generated engaging posts for various social media platforms to drive traffic and attract an average of 90+ new followers per day.
• Produced at least 25 social media posts per week across multiple platforms and maintained a regular posting schedule.
• Increased engagement on Facebook by 52 percent and Instagram following by 57 percent within 5 months.
• Collaborated with 5+ inventory planners and 4+ direct material purchasers to coordinate inbound inventory operations and logistics.

Project Experience

• Developed an ad campaign for a local animal shelter on social media platforms, including Instagram and Tiktok, which reduced the cost per lead by 40 percent.
• Helped family-owned stores boost their online search presence by increasing organic traffic from an average of 30 to approximately 30,000 users per month.

Skills

• Social media expert: Instagram, Facebook, TikTok, Pinterest, LinkedIn, Twitter Clubhouse
• Communication and teamwork
• Project and account management
• Retail Marketing
• Google SEO and Analytics

Education

• Bachelor’s degree in Marketing Management, University of Pennsylvania (2020)

Licenses & Accreditations

• Digital Marketing Tools and Techniques (Coursera)
• The Strategy of Content Marketing, University of California (Coursera)

Why This Resume Works

The reason why this resume works is that it frequently expresses your achievements and work experience in the form of numbers.

This quantification makes your contribution to the company’s growth a lot clearer to the hiring manager and also more memorable.

Additionally, the projects on this resume allow you to leverage experience from work you did voluntarily while showing that you’re capable of building relationships within a community.

Since it’s an entry-level position you’re seeking, the list of skills doesn’t have to be long.

Digital Marketing Resume Example

As a digital marketer, your resume should reflect your capability of handling all things marketing, particularly when it comes to digital platforms.

Your skills and knowledge should allow you to boost companies’ brand awareness and drive sales.

Whether you’re aiming for a position as a specialist, analyst, or manager, your resume should highlight marketing campaigns, marketing practices, and data analytic skills.

Digital Marketing Analyst (July 2019 – Present)

• Optimized SEO performance across company web pages, which resulted in an up-to-date increase in organic traffic by 25 percent per month and an increase in page speed by 65 percent.
• Used Google Analytics and Google Sheets to automate reporting of marketing KPIs, which saves around 7 hours per week of manual labor.
• Boosted the conversion rate of the company’s marketing landing pages by 300 percent by executing rigorous A/B testing.
• Implemented strategies to optimize the company’s email marketing campaign, which increased the click-through rate by 20 percent and the average open rate by 28 percent.
• Developed white papers, infographics, and other top-of-funnel marketing assets, which brought in 40,000 new visitors and generated incremental revenue of $1.9 million.

Digital Marketing Intern (March 2018 – June 2019)

• Generated 1000+ leads including 120 successful ones by applying knowledge in Facebook Ads and Google Ads.
• Collaborated with team members to create a marketing campaign across 4 social media platforms and increased the number of followers from 200 to 2,000.
• Assisted the marketing team by writing and editing 100+ articles on the company’s website with attention to SEO, which increased traffic by 63 percent.
• Boosted content performance by 40 percent by studying analytics, identifying opportunities for improvement, and offering solutions.
• Participated in planning, coordinating, and carrying out 20 field marketing events.

Project Experience

• Improved website performance using an SEO-centered content strategy, which increased service-level revenue by 15 percent across 42 branches within 6 months.
• Managed the social presence of a family-owned restaurant, and gained 100,000+ Facebook fans and 40,000 Instagram followers within 1 year.

Skills

• Content marketing, Email marketing, SEO
• Digital Strategy, SEM, PPC
• Google Ads, Google Analytics, Facebook Ads, LinkedIn Ads, Twitter Ads
• Lead Generation
• Exclusive interpersonal skills

Education

• Bachelor’s Degree in Marketing, University of Pittsburgh (2017)

Licenses & Accreditations

• Google Ads Certification
• HubSpot Content Marketing Certification
• Google Analytics Certification
• Content Marketing Institute Certificate

Why This Resume Works

The reason why this resume template is effective is that it highlights relevant experience, whether it’s in past projects or jobs. It ties efforts to results within a quantifiable frame to catch the attention of hiring managers.

You’ll see the listed experience from intern and junior-level positions, but you can also add experience as a digital marketing manager or a product marketing manager if you have any.

This resume sample also offers insight into some of the most important metrics in digital marketing such as revenue, savings in manual labor hours, conversion rates, and so on.

Reviewing your metrics to include in your version of the resume can even help you prepare for digital marketing interview questions.

Social Media Marketing Resume Example

Whether you’re seeking a position as a marketing manager, specialist, or analyst, your resume should demonstrate your ability to perform duties such as executing social media strategies, utilizing social media tools, engaging with customers, writing content, monitoring trends, and more.

A degree in marketing, computer science, or advertising is a must, along with marketing experience, time management, communication, and computer skills.

Social Media Manager (May 2020 – Present)

• Developed and supervised social media training programs for new employees across company departments, and conducted weekly sessions that led to achieving a monthly growth average of 16 percent in social presence.
• Designed, built, and oversaw web-based ad campaigns for 15+ clients with a customer satisfaction rate consistently exceeding 97 percent.
• Planned and coordinated fundraising ventures using ETapestry and Vertical Response, such as direct mail campaigns and annual giving programs.
• Analyzed return on investment values for current marketing strategies and optimized approaches to boost numbers
• Increased customer engagement on social media to respond whenever they had inquiries or issues, and successfully cut down customer support requests by 10 percent.

Social Media Specialist (November 2018 – April 2020)

• Analyzed data metrics from each social media platform to optimize content performance, which led to a 42-percent increase in engagement rate year-over-year.
• Collaborated with the marketing director to refine the schedule for posting content across 6+ social media platforms in line with new marketing strategies and product launches.
• Created a cross-channel management system to boost customer engagement across social media platforms including Facebook, Pinterest, and Twitter, which generated $790 thousand in yearly incremental revenue.
• Collected information and used reporting tools to monitor social media performance and deliver efficacy reports to department heads and executives.
• Initiated business outreach campaigns and brought in an average of 5 new advertising clients per month, accounting for 65 percent of company revenue.

Project Experience

• Developed social media content on Facebook, Instagram, and Twitter for members of youth groups looking for opportunities to achieve growth in marketing sectors.
• Created a social presence profile for a local homeless shelter to help boost reach to potential donors, which helped increase monthly donations by 48 percent.

Skills

• Social media analytics and management
• Google Analytics, Google Docs, Google Sheets
• Product development life cycle, corporate reporting
• Paid social media advertising
• Communication, teamwork

Education

• Bachelor’s Degree in Marketing, University of Palo Alto

Licenses & Accreditations

• Meta Social Media Marketing Professional Certificate
• Cornell University’s Social Media Marketing Certificate
• Facebook’s Blueprint Certification
• Hootsuite Academy’s Social Marketing Certification

Why This Resume Works

The reason why this resume template works is that it emphasizes work experience, which is crucial in any effective marketing manager resume.

In addition to being relevant and accurate, mixing in trackable metrics shows how much of an asset you’d be in the position you’re aiming for.

A social media marketing job also involves high-level collaboration with other departments within the organization.

This aspect is covered perfectly in the above resume sample as it highlights not only your ability to work with others but also the results of your teamwork skills.

Marketing Intern Resume Example

As an entry-level marketer, your resume should showcase strong marketing skills that can help perform job duties even though you’re just starting in the industry.

While learning from the marketing manager and team, your responsibilities will include researching trends, conducting market analysis, preparing proposals, and presenting social media campaign ideas.

Landing a marketing intern position requires familiarity with social media platforms and marketing software along with excellent communication and time management skills.

Marketing Intern (March 2022 – Present)

• Analyzed company website performance based on data collected after monitoring web traffic, and recommended SEO-oriented strategies to optimize content and boost brand image.
• Monitored and participated in marketing team meetings to brainstorm ideas for new ads, slogans, and marketing outlets for a rebranding project.
• Collaborated with the marketing director in designing and managing promotional company outings and events.
• Increased followership across Instagram, Facebook, and Twitter by 135 percent by scheduling effective publishing times and creating high-quality content.
• Collected data metrics for KPIs and demonstrated them in weekly presentations for the marketing department.

Advertising Intern (August 2020 – February 2022)

• Met with clients to discuss overall marketing goals, return on investment expectations, target audience, and vision for the company image.
• Assisted account leaders with creating email campaigns and reaching out to potential clients, leading to prosperous opportunities.
• Created new client accounts by visiting on-site locations to deliver sales calls, as well as via cold calling.
• Participated in composing social media campaigns for new product lines with the outside marketing team.
• Prepared personalized profiles for each organization partner and company client to boost awareness of in-house and customer relationships.

Project Experience

• Built a marketing strategy for a local startup, including social media presence and client outreach campaigns, which contributed to a brand growth of 78 percent within 5 months.
• Developed project management and product marketing content for online training of prospects in 20+ countries around the world.

Skills

• Microsoft Office Suite
• Customer relationship management
• Weebly Web Creation Tool
• Event preparation and budgets
• Communication and interpersonal skills

Education

• Bachelor’s in Advertising and Public Relations, University of West Virginia (2020)

Licenses & Accreditations

• Facebook’s Blueprint Certification
• HubSpot Content Marketing Certification
• Google Analytics Certification

Why This Resume Works

The reason why this resume works is that it highlights key skills and qualifications that hiring managers often focus on when recruiting a marketing intern.

For starters, this resume template shows that despite being only an intern, you’ve had thorough training and are reliable enough to perform various responsibilities. This speaks for your competence in handling whatever tasks you’re faced with.

This resume sample also demonstrates an impressive background in advertising and marketing, which is a valuable asset as the two sectors share a lot of duties and strategies.

Additionally, the accreditations shed light on your commitment to succeeding in the marketing department with distinguished certificates that keep you in the loop.

Finally, the projects and work experience are tailored to showcase the results of your work, quantifying them whenever possible.

Marketing Coordinator Resume Example

As a marketing coordinator, your resume should convey your capability of completing tasks such as planning trade shows, organizing meetings, tracking sales details, maintaining databases, and preparing reports.

This type of resume should also show your ability to come up with and implement marketing/advertising strategies and provide support to other staff members.

Among the most important skills to demonstrate are communication, analytical thinking, teamwork, business operations knowledge, and marketing tools.

Marketing Coordinator (October 2020 – Present)

• Designed and carried out social media and email marketing strategies including list-building, campaign-building, content creation, and A/B testing.
• Launched and managed 30+ social media accounts on Facebook, Instagram, and Twitter from the ground up; increased followers of a high-profile client from 0 to 3,200 on Instagram within 4 months.
• Used Google Analytics to monitor weekly growth to determine the return on investment, viewer engagement, and conversion rates for refining future campaigns and lead generation.
• Reviewed and formulated a marketing budget using SalesForce for 12+ annual organization events and trade shows.
• Implemented a new system of ordering marketing materials for larger accounts, cut down shipment waiting period by 30 percent and purchase costs by 27 percent.

Junior Marketing Coordinator (January 2017 – September 2020)

• Organized student visits to promote better awareness of the different job opportunities within the industry; managed social media campaigns and planned daily programs.
• Created new content regularly and optimized posting frequency to improve connection with the audience; successfully increased social media followers on Facebook, Instagram, LinkedIn, and Twitter by an average of 45 percent.
• Developed and managed email communications and campaigns regarding various announcements for current clients, potential customers, and industry professionals.
• Led the analytics and reporting of marketing strategies metrics and tracked positive growth patterns per week to determine the return on investment.
• Negotiated, confirmed, and directed all marketing invoices and orders, managing a budget valued up to $80 thousand.

Project Experience

• Carried out new content creation techniques for a local shelter’s website, which increased the number of returning volunteers and donors by 37 percent.
• Collaborated with the tech department to build an automated system for marketing services and procedures, which slashed expenses by 42 percent.

Skills

• Data analysis, strategic planning
• Social media management
• Photoshop and InDesign
• Google Analytics, SalesForce
• Interpersonal and communication skills

Education

• Bachelor’s Degree in Marketing, Long Island University (2016)

Licenses & Accreditations

• Professional Certified Marketer (PCM)
• Inbound Marketing Certification
• Six Sigma Green Belt
• Project Management Professional (PMP)

Why This Resume Works

The reason why this marketing resume example works is that it focuses on your experience in the coordinating department and highlights the results of your efforts as a quantifiable value whenever possible.

Not only does this approach have a persuasive effect on hiring managers thanks to the incorporated action verbs, but seeing numbers and important metrics makes your application more memorable.

This marketing resume sample also gives your teamwork and communication skills their share in the spotlight by emphasizing projects and duties where you worked with others.

Common Skills & Action Verbs to Include On a Marketing Resume

As you review marketing resume examples, you’ll likely pick up on some words that keep popping up. There’s a good reason these words make frequent appearances; hiring managers want to see them!

Whether they’re convincing verbs or compelling resume adjectives, optimizing your resume by adding a bunch of these high-impact words can help highlight the unique skills and qualifications that set you apart from other applicants.

Consider the following skills and action verbs to boost your acceptance rate:

Common Skills for Marketing Resumes

• Creative thinking
• CRO and A/B Testing
• Google Analytics and Google Sheets
• CMS Tools
• Project management
• Social media marketing
• Paid Social Media Advertising
• Content management systems
• Problem-solving
• Web Development
• Interpersonal skills
• SEO/SEM
• Time management
• Organizational skills
• Writing skills        
• Website management
• Email Marketing and Automation
• Analytical thinking
• Client base retention
• Communication skill

Common Action Verbs for Marketing Resumes

• Coordinated        
• Designed
• Managed
• Built        
• Collaborated        
• Created        
• Performed
• Participated         
• Assisted
• Optimized
• Executed
• Generated
• Oversaw
• Implemented
• Achieved

Tips for Writing a Better Marketing Resume

To boost your chances of landing an interview for your target marketing job, consider applying the following marketing-tailored tips for an awesome resume.

1. Use Quantifiable Metrics to Market Yourself

Your experience in any marketing job is closely related to achieving goals. As such, quantifying your duties in your resume should be a viable practice.

Expressing your efforts and outcomes in terms of numbers provides hiring managers, recruiters, and potential employers with a clearer, more impactful picture of the extent of your skills.

Quantifying your experience also gives your accomplishments a long-lasting impression and grabs the attention of the reader more easily.

You can do this by answering questions such as:

• How much did you raise the return on investment?
• How much did you grow the follower base?
• How many new customers did you bring in?
• How much revenue did your strategies generate?
• How much did you increase the engagement rate?

2. Determine and Incorporate Relevant Keywords

Including relevant keywords in your marketing resume increases your chances of exposure to recruiters and hiring managers.

While each marketing domain will have more specific keywords, here are some general marketing keywords to kick off your search:

• Lead Generation
• Content Marketing
• Cost Per Click
• Data Analysis
• Google Ads
• Email Marketing
• Google Analytics
• Click-Through Rate
• Microsoft Powerpoint
• Return on Investment
• Search Engine Optimization
• Return on Ad Spend
• Search Engine Marketing
• Followers
• Visual Communication Design

3. Avoid Fancy Formatting

Your resume format doesn’t have to be too elaborate just because you’re a marketer. On the contrary, this can hurt your acceptance rate.

Keep your resume outline simple so recruiters and hiring managers can read it quickly without unnecessary distractions.

Frequently Asked Questions

Similar Resume Types to Reference

As you try to come up with an impressive marketing resume, you can find further inspiration in a similar professional resume sample.

The following are a few resume templates from related fields to look through.

• Sales Resume: marketing and sales always walk hand in hand, often with overlapping responsibilities, qualifications, and experience, so reviewing sales resumes can help with your marketing resume.
• Social Media Manager Resume: a huge part of marketing nowadays is based on social media platforms. As such, examining social media manager resumes can help you better phrase your work experience with appropriate expressions.
• Human Resources Resume: you can get valuable insights into highlighting your communication, interpersonal, collaborative, and organizational skills from this sample.

Wrapping Up

There you go! A comprehensive guide to creating a remarkable marketing resume with 5 different examples as well as a review of important details to include and tips to help you perfect the task.

As you can tell by now, building a convincing resume is all about expressing your experience and abilities in a concise, impactful way that showcases your impressive skills and achievements.

As always, feel free to leave us a comment down below if you have any thoughts or questions. Also, if you liked this article, please make sure you share it with friends to spread the help!