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Social Media Coordinator: Job Description, Salary, Role & More

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Choosing a career in social media is wise. If you’ve walked into any social setting, you’re bound to notice anyone with their eyes hooked to their smartphone screens.

Chances are, they’re likely scrolling endlessly through their feed.

This is the push any company needs to hire a social media coordinator.

The role is purposed with handling a brand’s social media accounts.

By posting the right content and publishing the write stories, organizations are able to stay on trend and gain consumer reachability.

Stick around to learn more about the social media coordinator role and how it can help you achieve better job security.

What is a Social Media Coordinator?

Let’s start by discussing what it means to be a social media coordinator and what you’d be tasked with.

A social media coordinator is a crucial marketing member.

Their position is mainly tasked with creating engaging content to appeal to a company’s target audience.

The role involves strategizing and creating a successful social media plan to attract consumers and build brand awareness.

What is a Social Media Coordinator Called?

Social media coordinators are also titled:

  • Social Media Strategists
  • Social Media Analysts
  • Interactive Media Associate

What Does a Social Media Coordinator Do?

Social media coordinators create a digital face for their client brands to heighten their reachability.

They build plans and respond to consumer queries and reviews on the company’s platforms.

Overall, coordinators make sure a brand’s social media page is consistently updated with relevant posts and campaigns.

Work Opportunities in the Social Media Coordinator Industry

With the digital sphere expanding, social media job opportunities are thriving.

Social Media Coordinator Job Description

  • Oversee social media company plans and campaigns
  • Create attention-grabbing content to attract consumers
  • Record social media performance through KPIs and digital analytics
  • Build meaningful connections with consumers and industry professionals
  • Monitor competitor performances
  • Stay updated on the latest media trends to remain relevant

Top Social Media Jobs and Careers

  • Engagement Coordinator
  • Social Media Specialist
  • Content Strategist

Where Can a Social Media Coordinator Work?

Social media coordinators can work in marketing firms.

Alternatively, they can work in any business venture as an in-house expert. This is highly beneficial since the work prospects are exceptionally versatile.

What It’s Like to Be a Social Media Coordinator

Let’s explore the life of a social media coordinator.

Is Being a Social Media Coordinator Hard?

Juggling tasks and attempting to create engaging content can get difficult.

Trying to stand out amongst competitors and implementing a successful strategy takes lots of expertise in the field.

Is a Social Media Coordinator’s Job Stressful?

Social media is on 24/7, which means that customers are always commenting, reviewing, and watching.

Keeping up with that and the content creation tasks may increase your stress levels.

Common Social Media Coordinator Work Day

As an experienced social media coordinator, my work day began with checking all platform accounts for any consumer queries, feedback, or general comments.

Afterward, I begin collaborating with the rest of the marketing team regarding a product launch or social media campaign.

With the meeting notes, I then create a comprehensive social media plan.

The day also involves publishing revised posts and checking consumer engagement levels.

I also keep track of our KPIs and share them with the rest of the team.

Social Media Coordinator Tasks & Duties

As a social media coordinator, I was tasked with several duties such as copywriting, video and photo editing, and supervising social media platforms.

One of the most exciting tasks usually involves attending special events and covering them live to boost consumer engagement.

Apart from that, strategizing social media plans, networking with influencers, and recording social SEO targets were also part of my many job duties.

Social Media Coordinator Work Hours & Schedule

Although you get a standard nine-to-five five days a week standard work schedule, you may find yourself working overtime.

Social media doesn’t sleep so you might end up having to respond to customer complaints or questions during evenings or weekends.

Social Media Coordinator Dress Code

Business casual attire is the most suitable dress code for a social media coordinator.

It’s sharp yet comfy and you look professional, especially during meetings and networking.

Does This Career Field Embrace Work/Life Balance?

While a work-life balance is achievable in this career, it can easily suck you in too much.

For this reason, you’ll want to work only during work hours.

You may also need to ask your company for a work phone to avoid mixing your personal and professional lives.

Social Media Coordinator Salary and Income

Social media coordinators offer high market value to any brand.

For this reason, companies are willing to invest good money into creating their digital vision.

Do Social Media Coordinators Make Good Money?

The social media position can earn you good money, especially when compared to other social media positions.

For instance, content creators tend to make around $40,000 per year.

Meanwhile, coordinators obtain better offers.

How Much Do Social Media Coordinators Make?

The average social media coordinator’s salary ranges from around $19,000 to $120,000 annually.

The main factors affecting income are experience, education, and overall performance level.

Overview of the Social Media Coordinator Industry

A social media coordinator position gives you a ticket to enter the digital marketing industry.

Social Media Coordinator Field: Career Progression

The good news is that a social media coordinator has the potential for further career progression.

The initial step up could lead you to become a social media manager.

After a managerial position, you can move on to become a Social Media Director and gain Vice President status later on.

Finally, the top of the social media career ladder is the Chief Marketing Officer.

Is a Social Media Coordinator a Good Career?

Becoming a social media coordinator is an exceptional career choice.

The position will teach you several aspects of marketing and social media advertisement.

These skills will, later on, help you to develop in your career progression stages.

Social Media Coordinator Job Outlook

The job outlook for social media coordinators is promising.

Between 2016 and 2026, social media coordinator career growth is expected to increase by 9% according to the Bureau of Labor Statistics.

Demand for Social Media Coordinators

As long as social media continues to become a widely used tool globally, social media coordinators can rest assured.

With projected high demands, you may face lots of competition from other social media specialists.

In turn, it may be difficult to differentiate your skills from others.

Social Media Coordinator Facts

Users spend around 147 minutes every day on social media.

This is the best opportunity for businesses to engage their target consumers and use social media coordinators to boost their presence.

Jobs Related to Social Media Coordinator

  • Media Researcher: This position may involve social media analysis and planning for future campaigns.
  • Copywriter: This job is all about creating the ideal content for a company’s social media profile or other web pages.
  • Account Manager: Mostly found in marketing firms, account managers are responsible for tracking and planning social media metrics and content, respectively.

Requirements, Skills, and Education Required for Social Media Coordinators

If you’re wondering whether you have what it takes to become a social media coordinator, here’s how to find out.

Who Should Consider a Social Media Coordinator Career Path?

You can consider a social media coordinator role if you’re interested in expanding your career in the social media field.

Who Should NOT Consider a Social Media Coordinator Career Path?

This role shouldn’t be considered if you’re not able to consistently monitor and create daily content for a company.

Coordinators always need to be on their toes to make sure their clients are obtaining high-quality and updated content.

If that doesn’t sound like you, then you may want to consider a career shift.

Is It Hard to Become a Social Media Coordinator?

Becoming a social media coordinator can become challenging if you don’t meet certain requirements such as a bachelor’s degree.

If you’ve obtained professional certification, the job can become more acquirable.

What Do I Need to Become a Social Media Coordinator?

For starters, you’ll want to apply to an available position and prepare a well-constructed resume.

In addition to this, you can include a portfolio to showcase your work.

Requirements for Becoming a Social Media Coordinator

Most job posts for a social media coordinator position will require a bachelor’s degree and platform knowledge.

This knowledge encompasses SEO, web traffic, social media analytics, graphic design, and copywriting.

In addition to this, years of experience will increase your chances of a callback.

What Skills Does a Social Media Coordinator Need?

An ideal candidate will have exceptional skills such as:

  • Writing
  • Multitasking
  • Researching
  • Interpersonal communication
  • Problem-solving
  • Critical thinking
  • Time-management
  • Organization
  • Sales

What Education Does a Social Media Coordinator Need?

In terms of education, social media coordinators may require a degree in marketing, advertisement, or other relevant programs.

Can You Become a Social Media Coordinator Without a Degree?

It’s possible to be employed as a social media coordinator with no degree.

Nevertheless, you may need to sign up for professional certifications to gain better opportunities.

This is especially true since there’s high competition in the industry.

Having said that, you may also need to initially apply for an internship.

What Experience Does a Social Media Coordinator Need?

The position may ask you for as little as a year’s worth of experience to as long as five years.

This mainly depends on the position’s responsibilities.

Social Media Coordinator Education & Schooling

Gaining prior knowledge from a bachelor’s degree or course about the social media coordinator role will grant you one step ahead of your candidate competitors.

Read on to know more about what’s involved in these education programs.

What is Taught in a Social Media Coordinator Course?

A course typically teaches you how to:

  • Develop a social media strategy
  • Monitor social media business accounts
  • Estimate social commerce revenue
  • Advertise on social media
  • Create engaging content
  • Expand your customer reach

How Long Does a Social Media Coordinator Course Take?

Courses can range between 6 to 20 hours depending on your commitment and how in-depth their content is.

Social Media Coordinator Education Options and Degree Programs

A formal degree will provide you with an ideal entry point into the social media field.

Here are some relevant degrees worth pursuing.

Bachelor’s Degree

  • Communications
  • Journalism
  • Digital Marketing
  • Media Studies
  • Public Relations
  • Business

Master’s Degree

  • Arts in Digital Communication and Social Media
  • Digital Marketing and Customer Experience
  • Marketing and Communication

Schools for Social Media Coordinators

  • Arizona State University
  • Husson College
  • Cornell University
  • Fordham University

Become a Social Media Coordinator

After knowing the requirements and opportunities the job offers, it’s time to take action and begin applying.

Steps to Become a Social Media Coordinator

  1. Consider obtaining a formal bachelor’s degree in the relevant field.
  2. Apply for entry-level positions such as intern.
  3. Browse through online certifications and courses to gain more knowledge.
  4. Build your work portfolio.
  5. Apply for social media coordinator positions.

Current Career Job Openings

If you’re ready to begin your employment journey, check out some of the openings below.

Wrapping Up

A social media coordinator’s main role is to create online buzz for their clients.

This requires a lot of creativity on your part and proficient background in social media know-how.

An ideal coordinator will have adequate planning and strategizing skills to create an online community of supporters.

Luckily, these skills can become yours as you continue to develop in the social media field as a coordinator.

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